Meet the team: Bas Ronteltap, founder of B-TRAY

“In 2008, I founded B-TRAY, drawing on my extensive experience in the hotel and hospitality industry. I began by designing and supplying distinctive hospitality trays — elegant, functional, and tailored to the needs of modern hotels. These quickly gained recognition for their quality and thoughtful design, which encouraged me to expand our offering to include waste bins, tissue boxes, condiment boxes, luggage racks, and other refined hotel room products and bathroom accessories.

From the very beginning, I’ve believed that every detail matters. In hospitality, it’s often the small touches — the finish of a tray, the placement of a tissue box, the feel of a hair dryer — that shape a guest’s impression. That’s why I’ve always taken a proactive approach: anticipating trends, listening closely to our clients, and sourcing products that elevate the guest experience without compromising on durability or hygiene.

Over the years, B-TRAY has become a trusted supplier to hotels worldwide, with a growing network of international clients. But our core values remain unchanged: reliability, flexibility, and a deep understanding of what hoteliers truly need. I work closely with our customers and suppliers to ensure that every product we deliver meets our standards — and theirs. Whether it’s a five-star resort in Paris or a luxury cruise ship, our goal is always the same: to help create spaces that feel thoughtful, welcoming, and well-designed.

I’m proud of what we’ve built, and even more excited about what’s ahead. Hospitality is constantly evolving, and so are we. I invite you to explore our website www.btray.com for inspiration — and if you ever want to discuss a project, a product idea, or a custom solution, I’d be happy to connect.”

Founder | CEO | Managing Director

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