From Family Business to Global Brand

Founded in 2008, B-TRAY began as a Dutch family business with a clear vision: to design and produce high-quality luxury hospitality accessories that elevate the guest experience. Our first in-house designed hospitality tray laid the foundation for success, quickly gaining attention from hoteliers seeking elegant and functional in-room solutions.

Expanding with Purpose

As demand grew, so did our product range. We introduced more coffee and tea trays, followed by premium, ironing stations, luggage racks, hair dryers, condiment boxes, and bespoke hotel supplies. Each product was developed with the same attention to detail, combining durability with refined aesthetics. In addition, we listened closely to our clients, allowing their feedback to shape future innovations.

Trusted Worldwide

Today, B-TRAY serves over 100 countries. Our network includes luxury hotels, cruise companies and service-oriented institutions such as hospitals, nursing homes and universities. As a result, our luxury hospitality accessories are found in a wide variety of settings — always contributing to comfort, style and operational efficiency.

Innovation Through Collaboration

We believe that true innovation comes from collaboration. That’s why we continue to co-create with hoteliers, designers and resellers. Whether it’s a custom hospitality tray or a branded bathroom item, we tailor each solution to match the client’s vision and interior concept.

Discover Our Collection

Looking for inspiration? Visit our product overview to explore our full range of luxury hospitality accessories. From timeless classics to bespoke designs, B-TRAY helps you create memorable guest experiences.