Help Shape the Future of Hospitality Accessories

At B-TRAY, we’re always looking for fresh hotel product ideas that elevate the guest experience. We design and produce luxury hotel room accessories and bathroom products that meet the evolving needs of the hospitality industry. But innovation doesn’t happen in isolation — it starts with listening to professionals like you.

Your Insights Matter

As a hotel manager, interior designer or reseller, your input is invaluable. You know what guests appreciate, what staff need, and what makes a room truly memorable. That’s why we invite you to share your ideas with us. Whether it’s a new type of hospitality tray, a more efficient ironing station, or a bathroom accessory with added functionality, we’re open to your suggestions.

From Concept to Creation

Each year, we expand our collection based on real-world feedback. For example, our START coffee machine and SMOOTH ironing station were both developed in response to client input. In addition, we regularly collaborate with hoteliers to create custom solutions that match their brand identity and operational needs.

Let’s Co-Create the Next B-TRAY Product

Your idea doesn’t need to be fully formed. A simple concept, a recurring guest request, or a challenge you’ve noticed in daily operations — all of these can spark innovation. As a result, you help shape future B-TRAY products that delight your customers and ours.

Share Your Hotel Product Ideas

Let’s create something exceptional together. Contact us to share your hotel product ideas. We look forward to hearing from you!